Design & Development

Newcastle reveals fan zone images

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Newcastle United has published computer-generated images of a proposed new fan zone next to the English Premier League football club’s St James’ Park stadium

Designs for ‘St James’ STACK, powered by Sela’ at Strawberry Place in the city were unveiled inside the Magpie Suite at the stadium as part of a public consultation event on Monday.

Stack has opened several entertainment venues in the region, while Saudi Arabia-focused destination and experiences organisation Sela is already the club’s main shirt sponsor.

The English Premier League football club called the unveiling of the designs a “significant step in the planning process”.

If approved, the fan zone will offer food, drink and entertainment options for fans on matchdays, as well as a leisure and social destination on non-matchdays.

Newcastle launched its planning application in July, with the space set to be built using repurposed shipping containers around a central plaza and main stage.

The stage will feature a big screen and seek to provide immersive experiences for live entertainment and coverage of sporting events. The fan zone will feature a total of six bars and 10 street food units.

The club hopes to open the fan zone before the end of the year, subject to planning and licensing approvals.

The fan zone would have an initial lifespan of three years, with the club exploring potential other uses for the site.

The land, which sits in the shadow of St James’ Park Gallowgate End, was previously a car park. The land was sold off by Newcastle’s previous owner, Mike Ashley, back in 2019 before the club reacquired the land in February.

Images: Newcastle United