Sponsorship & Marketing

Verizon boosts Titans connection with New Nissan Stadium deal

Featured image credit: MANICA Architecture

US telecommunications company Verizon has stepped up its relationship with the Tennessee Titans by signing on as the first cornerstone partner of the NFL franchise’s New Nissan Stadium.

Cornerstone partners represent the highest tier of partnership beneath naming rights. In November, the Titans agreed a 20-year deal with Nissan North America to take on naming rights to the new 60,000-capacity stadium, which is slated for completion in 2027, with the automotive company carrying over its backing of the team’s current home.

The new eight-year agreement also makes Verizon the exclusive wireless telecommunications partner of the New Nissan Stadium. Verizon will provide state-of-the-art technology and wireless solutions, keeping fans connected in the new building. Yesterday’s (Tuesday’s) announcement further expands upon the current partnership held between the Titans and Verizon, which began last year.

As the ‘Official 5G Network of the Tennessee Titans,’ Verizon will provide connectivity engineered to enhance the fan experience in the New Nissan Stadium – from helping with quick and reliable communications, to capturing and sharing all the action on the field.

“This new partnership is a natural extension of our already outstanding relationship with Verizon,” said Adam Nuse, Titans chief revenue officer. “The New Nissan Stadium will serve as a premier events destination year-round, hosting the world’s largest entertainment events and our community’s most impactful civic events.

“With that in mind, cutting-edge technology and connectivity sit at the top of our priority list. Verizon is the perfect partner to embark on this journey with us as we look towards the future of fan experience.”

The partnership will feature dedicated areas in the new stadium for innovative brand experiences and displays. Verizon also will guide fans through a game day journey with a presence across multiple Titans channels including the Titans Mobile App. Verizon customers also will receive special offers like early access and opportunities to enjoy VIP experiences.

“The Tennessee Titans have a clear vision for innovation and a strong understanding of the positive impact fast, reliable connectivity will have both for their fans and in-venue operations,” said Jonathan Nikols, senior vice-president of global enterprise Americas for Verizon Business.

“Connectivity is the backbone for an organisation to future-proof its operations. From providing fans with new and exciting experiences to deploying 5G solutions such as Accelerated Access, CrowdVision and Cashierless Checkout, it all comes back to the power of the network—and we’re proud to be the Titans’ trusted partner when it comes to enhancing their stadium experience.”

In-venue connectivity infrastructure and the innovative solutions built on top of it, such as Accelerated Access, cashierless retail, and crowd analytics, are part of the broader Verizon and Verizon Business Connected Venue approach, which is rooted in its 5G investment in more than 75 large public venues in the United States.

In addition to establishing the new partnership, Verizon is joining the Titans ONE Community philanthropic platform to donate a combined $35,000 (£27,587/€32,252) to Nashville Metro Parks and Recreation. These funds will be used to build and outfit technology labs at two key Metro Nashville community centres.

The New Nissan Stadium will be built on the east side of the current stadium campus, along Nashville’s east bank of the Cumberland River. Features of the building include: a circular translucent roof; exterior porches with panoramic views of Nashville; improved sightlines for all spectators through a range of diverse seating experiences; and a 12,000 square foot community space available for use year-round.

The Titans last week detailed the complete Architecture and Engineering (A&E) team for the $2.1bn stadium. Earlier this month, the Titans granted a fresh look at the New Nissan Stadium after updated design details were approved.