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Saudi Super Cup heads to Abu Dhabi under sponsorship deal

Featured image credit: Amir Ostovari/CC BY 4.0 DEED/Edited for size

This year’s Saudi Super Cup will take place in Abu Dhabi as part of a wider sponsorship agreement between the Saudi Arabian Football Federation (SAFF) and the emirate’s Department of Culture and Tourism.

Abu Dhabi, the capital of the United Arab Emirates, will host the tournament from April 8-11. The semi-finals will take place on April 8 at Al Nahyan Stadium and Mohammed bin Zayed Stadium, and the latter venue will host the final on April 11.

DCT Abu Dhabi will serve as an official partner of the Saudi Super Cup. Al-Ittihad and Al-Wehda will meet in the first semi-final at Al Nahyan Stadium, with Al-Hilal and Al-Nasr to contest the second semi-final at Mohammed bin Zayed Stadium (pictured).

The tournament will also take on a new brand identity, which the SAFF said will enhance its sponsorship and marketing opportunities.

The partnership was facilitated by the Saudi Media Company, the SAFF’s exclusive marketing and advertising partner.

The announcement will see high-profile names such as Cristiano Ronaldo, Karim Benzema and Sadio Mané head to Abu Dhabi. Al Hilal’s squad features Neymar but the Brazilian star is currently injured.

Al-Nahyan Stadium has a capacity of around 15,000. Mohammed bin Zayed Stadium has a capacity of 36,000 and is the second-largest stadium in Abu Dhabi, after Zayed Sports City Stadium.

The Saudi Super Cup is contested by the winners and runners-up of the Saudi Pro League and the King Cup. The tournament launched in 2013 as a two-team tournament before expanding to four teams in 2022.

The event has been held in Saudi Arabia every year except in 2015, 2016 and 2018. In 2015 and 2018, it took place at Queens Park Rangers’ Loftus Road, while in 2016 it was held at Fulham’s Craven Cottage.

SAFF president Yasser Almisehal said: “The sponsorship agreement with the Department of Culture and Tourism – Abu Dhabi extends the close cooperation between Saudi Arabia and the UAE in football, enhancing sponsorship initiatives to achieve common aspirations through supporting knowledge exchange and development.

“Sponsorships like these can showcase Saudi culture through football, drawing new audiences to domestic competitions, encouraging visits to the Kingdom, and boosting international attendance. This creates new markets and ultimately supports the Saudi Arabian Football Federation’s growth and development efforts.”