Hospitality

Sheffield United to reopen Bramall Lane hotel

Featured image credit: M J Richardson/CC BY-SA 2.0 DEED/Edited for size

Premier League football club Sheffield United has announced plans to redevelop a hotel at Bramall Lane that has been closed since 2020.

United has teamed up with Leaf Hospitality to open the new DoubleTree by Hilton hotel. Work has now commenced on reopening the former Copthorne Hotel, with guests expected to be welcomed back from the late summer.

The project is set to create 100 new jobs, and United fans will be given the chance to enjoy pre- and post-match gatherings in the hotel’s lounge bar. Supporters will also be able to use the hotel’s extensive event facilities.

The hotel opened in 2008 but has been shut since the summer of 2020 after the club’s former owner Kevin McCabe transferred the building to current owner Prince Abdullah.

A deal was agreed with DoubleTree by Hilton in June 2021. The redeveloped hotel will have 155 rooms and will include a penthouse suite, a fitness centre and an events space for up to 300 guests.

Stephen Bettis, chief executive of Sheffield United, said: “We are thrilled to welcome the DoubleTree by Hilton to our prestigious and historic Bramall Lane stadium. This new addition will further enhance the matchday experience for our supporters and contribute to the ongoing development of the S2 area. The return of the hotel is welcomed by everyone at the football club.”

When completed, DoubleTree by Hilton Sheffield City will be the third Hilton-branded property in the area, joining DoubleTree by Hilton Sheffield Park and Hampton by Hilton Sheffield.

Last month, Sheffield United renewed its long-running partnership with catering company Levy UK + Ireland.

As part of the new deal, Levy will continue to manage all catering operations at Bramall Lane, including matchday hospitality, public concessions, corporate, and non-matchday events such as concerts.