Sponsorship & Marketing

Manchester City signs JinkoSolar deal, Spurs partner with bp pulse

Featured image credit: Mark mc neill on Unsplash

Manchester City has partnered with JinkoSolar to support its renewable energy goals, while fellow Premier League club Tottenham Hotspur has agreed a deal with bp pulse, the electric vehicle charging business of oil and gas giant BP.

JinkoSolar becomes the first official solar energy partner of City, with the deal designed to promote the use of solar energy and educate fans on how they can contribute towards a sustainable future.

The company will also support the club’s plans to make the City Football Academy one of the largest producers of renewable energy in world football.

City revealed in March that it was seeking planning approval from Manchester City Council for the installation of 10,887 solar panels, which will generate up to 4.39 MWh of renewable energy every year.

The City Football Academy houses Joie Stadium, home of Manchester City’s women’s team. The power generated will also be shared with Etihad Stadium, home of the men’s team.

Gener Miao, chief marketing officer at JinkoSolar, said: “Together with Manchester City, we are dedicated to advancing sustainability and showcasing how renewable energy can lead to a healthier planet. We eagerly anticipate the positive impact we will create on this exciting journey.”

Meanwhile, Tottenham has announced bp pulse as the official charging partner of Tottenham Hotspur Stadium, with fellow BP brand Castrol also becoming an official partner of the club’s men’s and women’s teams.

As part of the agreement, Tottenham will work with bp pulse to extend the use of EV charging stations across its venues. Castrol will also create an ‘away fans travel fund’ in conjunction with the club to support shared travel for fans based in the UK at selected away games.

Castrol will also work with the club to engage fans and customers through digital promotions and overseas activations. Castrol has previously sponsored the Premier League and the FIFA World Cup.

Earlier this week, bp pulse was announced as the new naming-rights sponsor of Birmingham’s Resorts World Arena. The 16,500-capacity arena will rebrand as bp pulse LIVE from September 1.