ARound, a shared augmented reality platform, has expanded its relationship with the NFL’s Los Angeles Rams by launching a new automatic camera integration at SoFi Stadium.
ARound and the Rams have teamed up with Princess Cruises and Uber Eats on the initiative, which allows AR effects to be shown on the stadium’s Infinity Screen. ARound’s mobile browser-based platform allows fans to localise AR interactions.
The technology allows brands such as Princess Cruises and Uber Eats to offer real-time AR activations. Princess Cruises launched a ‘Touchdown Treasure’ activation which transforms SoFi Stadium into tourist destinations visited by its ships, while Uber Eats’ activation allows fans to unlock offers such as in-game food and beverage deals.
The Rams have been working with ARound since December 2022. The company has also worked with Major League Baseball and NBA teams.
ESPN and Disney have teamed up with the NFL to launch ‘The Simpsons Funday Football’, an animated Monday Night Football game transformed into The Simpsons’ world using Sony’s Beyond Sports technology.
Atoms Stadium in Springfield will host the immersive fan viewing experience featuring the Cincinnati Bengals and Dallas Cowboys on December 9. The alternative viewing experience will stream on Disney+ and ESPN+, and on mobile with NFL+.
Each player will appear as a motion-enabled, animated player for the game. Tracking technology enabled by NFL’s Next Gen Stats, Beyond Sports, and Sony’s Hawk-Eye Innovations’ optimal tracking will power the experience.
Elsewhere, the NFL has partnered with Cosm, an experiential media and immersive technology company, to produce and distribute select games at the latter’s venues throughout the 2024 regular season.
Cosm currently operates in Los Angeles and Dallas, with its experiential venues featuring large-scale LED domes that allow fans to watch live sport in a unique way. Cosm’s venues will now feature Thursday Night Football, Sunday Night Football and Monday Night Football NFL games, as well as select games on Fox.
Network connectivity specialist CommScope has partnered with the Cleveland Cavaliers to provide 5G connectivity at the NBA team’s home arena, Rocket Mortgage FieldHouse.
The advanced mobile network is designed to provide fans with the “ultimate connected entertainment experience” and will feature CommScope’s all-digital inbuilding wireless antenna system.
The CommScope ERA system will support all 5G spectrum bands, including C-band, and will allow the wireless network to support digital fan experiences such as parking assistance, venue entry, fan engagement and augmented game experiences.
The Cavaliers have also launched a new fan engagement programme, Cavs Rewards, in partnership with fan rewards platform Uptop.
The programme offers fans the chance to earn Cavs points through qualifying purchases at concessions and bars at Rocket Mortgage FieldHouse and official Cavs Rewards locations, which will include local grocery stores, quick-service restaurants and more.
Points can be redeemed for rewards such as game day tickets, exclusive VIP experiences, official team merchandise and autographed memorabilia.
Digital consultant and software provider Globant has opened an office at Intuit Dome, the new home of the NBA’s Los Angeles Clippers.
Globant, an existing sponsor of the Clippers and Intuit Dome, has opened the office just 20 steps away from the team’s basketball court. Visitors to the office will be given a glimpse into Globant’s delivery capabilities.
Charlotte Motor Speedway has unveiled a huge new LED display, which has been constructed and installed by GoVision.
The screen measures 200 feet wide by 77 feet high, placing it among the 15 biggest LED screens in the US. The screen features more than 5.5 million pixels, a 737% increase on the venue’s previous display.
Spanish LaLiga club Atlético de Madrid has entered into a partnership with immersive experiences company Guardians Of The Ball.
The deal will provide fans with exclusive metaverse experiences, such as interactive challenges, mini-games, and the chance to watch a match in a 3D virtual reproduction of the Riyadh Air Metropolitano.
Artificial intelligence platform Viam has agreed a multi-year sponsorship deal with UBS Arena and the New York Islanders.
Viam will become the official AI technology partner of the NHL team and its home venue. The company’s software technology will be integrated into many aspects of the fan journey in and around UBS Arena for Islanders games and concerts.
Check out our story from earlier in the week for more details.
