English Premier League club Everton has launched a new Club View social space at its new stadium, and unveiled a 3D tool that enables fans to sample views from all areas of the 52,888-capacity venue.
Club View will offer supporters an exclusive membership experience at Everton Stadium. It will feature a private concourse experience and an exclusive bar and will give fans the chance to meet club legends.
The space will be located centrally within Level 3 of the East Stand and will be the only area of its kind inside the stadium, which Everton is set to move into for the 2025-26 season.
The private concourse will span the centre of the stand and will provide views over the stadium’s Plaza and across Everton Valley. The concourse will feature TV screens, as well as bespoke artwork and memorabilia, while membership will include a £10 (€12.02/$12.67) credit for every matchday to spend on food and drink. Club View membership is priced at £1,200 per person.
Club View is being made available exclusively to fans eligible to buy a season ticket membership for 2025-26 when it goes on sale in January. Club View membership sales will therefore run in parallel with the club’s season ticket sales windows to measure demand and ensure fairness for all supporters.
Season ticket priority for the new stadium is based on supporters’ season ticket tenure since the 2002-03 season. All of the bar, restaurant and experience packages at Everton Stadium have now sold out.
Meanwhile, Everton has teamed up with Ticketmaster to launch an immersive virtual model of its new stadium, which allows fans to check out 360-degree views from every seating section of the venue.
It is hoped the Virtual Venue tool will help fans choose where they want to watch the match from. It will also enable fans to make direct comparisons between different blocks and stands to help further inform their decision-making.
Virtual Venue will be further enhanced when season ticket sales begin in the new year. Fans will also be able to easily share views they have found with friends and family via messaging apps or social media.
Last month, Everton announced plans for a fan wall at the stadium to celebrate popular figures from the club’s history and give supporters the chance to become a permanent part of the venue.
Although Everton will not move into the stadium until the start of the 2025-26 season, it is expected to be completed in the coming months. Work on the stadium commenced in August 2021.
In September, Everton announced that a takeover deal had been agreed with The Friedkin Group, which also owns Italian Serie A team AS Roma.
