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Industry News

GAA seeks to ramp up fan engagement through Ericsson link-up

Telecommunications equipment and services company Ericsson has teamed up with the Gaelic Athletic Association (GAA) to enhance the technological capabilities at the Croke Park stadium in Dublin.

Ericsson has agreed a three-year deal to serve as the official technology partner of the GAA.

Ericsson will seek to enhance the stadium experience at Croke Park, the GAA’s premier venue. The company will provide IT services designed to optimise mobile networks and transform connectivity in a bid to bring fans closer to the action.

Ericsson’s framework for enhancing the stadium experience will complement Croke Park’s sustainability practices and will be designed to maximise outcomes for the GAA, Croke Park and the local community.

Aogán Ó Fearghail, president of the GAA, said: “Connectivity and mobility enable new experiences in an emerging internet of sport. With Ericsson’s expertise, Croke Park will become a stadium of the future and a leader of sports technology.”

John Griffin, head of Ericsson Ireland, added: “Croke Park holds a special place in the hearts and minds of Irish people everywhere and in the year when we celebrate 60 years of Ericsson’s presence in Ireland we are delighted to partner with the GAA and show our commitment to the Irish society.

“With more than 40 per cent of the world’s mobile traffic passing through network equipment supplied by Ericsson, we are perfectly positioned to support the GAA in meeting growing demands, improving stadium connectivity, and ensuring the best possible digital experience for fans.”

Image: Ericsson/GAA