Sky customers will be able to access free tickets and entry to an exclusive VIP lounge at the under-construction Co-op Live venue in Manchester through a new partnership.
The broadcaster’s customers will have exclusive access to a 150-capacity Sky VIP lounge after the group was named official TV entertainment partner. Sky customers can apply for complimentary tickets to the Sky VIP lounge through the My Sky app. Tickets will be issued via a ballot system, which will launch in 2024.
Located adjacent to the Etihad Stadium, home of Premier League football club Manchester City, the first seats were installed last month ahead of the 23,500-capacity arena’s opening in April 2024.
For further details on the Sky deal, check out the story at our sister website, TheTicketingBusiness.com.