Atomic Data has stepped up its association with FC Cincinnati by being appointed the Major League Soccer (MLS) club’s official IT partner, official Wi-Fi provider and title sponsor for the 300-level suites at TQL Stadium.
As a part of the five-year agreement, Atomic Data becomes the exclusive naming rights partner for the 300-level suites and the fan-facing Wi-Fi at TQL Stadium. Starting this season, the 300-level will be renamed the ‘Atomic Data Suite Level’ and fans will connect to the free stadium Wi-Fi using the name ‘#AtomicData FanWiFi@TQLStadium’.
Beginning in 2019, Atomic Data first served as FC Cincinnati’s owner’s technology representative and provided holistic technology oversight before and during the construction of TQL Stadium, the 26,000-seat venue which opened in May 2021.
During that time, Atomic Data and Aruba Networks were selected to design, build, install, and manage the wired and wireless network at TQL Stadium. Following the successful, under-budget stadium launch, the partnership expanded further in 2021 to include comprehensive IT as a Service for the club’s Cincinnati office and Mercy Health Training Center.
“Atomic Data has been a reliable partner since we began building TQL Stadium in 2019,” said Jeff Berding, FC Cincinnati co-CEO. “We are excited to continue this valuable partnership to provide our fans with free, accessible Wi-Fi on gamedays, and exceptional IT for our club.”
Jim Wolford, CEO of Atomic Data, added: “FC Cincinnati is one of those clubs that puts its money where its mouth is. They view technology as a means to differentiate their brand, and we couldn’t agree more.
“So, it was only natural to build upon our past wins together and cement the partnership with this long-term agreement. We look forward to bringing the best in sports and venue technology to FC Cincinnati and its fans.”
FC Cincinnati this month commenced demolition work in preparation for a new $300m (£251m/€284.4m) mixed-use district adjacent to TQL Stadium, with the club taking inspiration from similar projects near major stadiums in the US.
The district will include a hotel, apartments, office space, retail, restaurants and a privately-owned public green space. It will be located in the West End, adjacent to Over-the-Rhine and near Downtown Cincinnati.