The Tennessee Titans has renewed its partnership with Ticketmaster, which no longer holds an exclusive partnership with the NFL American football league.

Under the agreement, Ticketmaster will continue to serve as the official marketplace for the Titans, providing a destination for fans to buy, sell, and transfer verified tickets. Ticketmaster will also be the official ticketing partner for all live events at the team’s Nissan Stadium home.

Ticketmaster and the Titans first partnered in 1997, and have since delivered more than 11 million home game tickets to fans.

The Titans will be moving over to a digital ticketing model at the start of the 2018 season. Fans will be able to access passes on their mobile devise, download to a digital wallet, receive personalised event information and streamline the entry process at the venue.

“Ticketmaster has been an invaluable partner of ours since 1997, and we’re ecstatic to continue this partnership coming in to the 2018 season,” said Stuart Spears, senior vice president and chief revenue officer for the Titans.

“Their technology creates the type of experience that we have always dreamed of – where fans can manage their tickets at the touch of a button and experience the game in a convenient and personal way.”

Customers will also be able to transfer their ticket using communication platforms such as text, email, Facebook Messenger and more.

Ticketmaster Presence will be used at the Nissan Stadium as their venue access control system and will provide the Titans with improvements in security and venue operations, delivering insights into the ticket lifecycle and fan engagement.

“We’re excited that the Tennessee Titans and Nissan Stadium are making the jump to digital ticketing,” said Greg Economou, chief commercial officer and head of sports for Ticketmaster, North America.

“Digital tickets will provide the team and venue greater insights with real-time reporting, and will create a better experience for fans – from entry to exit and all the action in between. We cannot wait to roll this out with the Titans, and we look forward to the upcoming season.”

Meanwhile, SeatGeek is set to join Ticketmaster and StubHub as an NFL distribution partner as the American football league continues to roll out its new ticketing strategy. The mobile-first firm will integrate into the NFL’s open ticketing system starting in the 2018-19 season.

The partnership will see SeatGeek selling verified NFL tickets through its own marketplace later this year, which could also include primary tickets sold directly from clubs as well as resale tickets listed by fans.

Image: Ticketmaster