Ticketfly chief executive Andrew Dreskin has hailed Pandora’s impact on the ticket vendor over the 12 months since its purchase by the music streaming company.
Dreskin, who sold Ticketweb to Ticketmaster for $35m (£27.5m/€31.0m) in 2000, founded Ticketfly in 2008 and agreed to sell it to Pandora for $450m in October 2015.
Speaking to Yahoo, Dreskin said the link between live events and streaming opens up new opportunities for both parties. He added that Pandora’s expertise in marketing and technology were particularly beneficial for Ticketfly.
“It has greatly exceeded our expectations so far,” he told Yahoo. “These are very smart people at Pandora, and they have a very sophisticated strategy team – they didn’t just do this willy-nilly. They did a lot of examination and testing before the acquisition, first with live streaming by webcasting Jack White (pictured) from Madison Square Garden. Some 720,000 people created [a White] station to listen to that stream. They streamed a Mumford & Sons concert and a million people created a station. So clearly Pandora users were interested in live music."
While ticket purchases are already available without having to leave the streaming site, Dreskin said that Pandora and Ticketfly are set to further simplify the process in the coming year.
“We’re in essence doing that now with the Pandora app,” he added. “A fan can see the push notification or set a reminder for when the show goes on sale and they can instantly swipe and be brought into the purchase flow on Ticketfly.
“In 2017, we’ll have even deeper integration using the credit card on file.”