Phoenix Raceway in Arizona is to undergo a major modernisation project that is set to enhance the venue experience for fans, teams, sponsors and stakeholders alike.
The racetrack, along with its parent company, International Speedway Corporation, confirmed that the renovation would cost $178m (£143m/€165m).
The project will result in a completely redesigned infield area featuring a first-of-its-kind Nascar Cup Series Garage Fan Zone, allowing supporters to get closer to drivers than ever before.
The track’s start and finish line will also be repositioned in Turn 2, while a new pedestrian tunnel will connect the infield to a new seating area that will include in-seat Wi-Fi connectivity.
“A project of this magnitude is monumental for our company as we get to work enhancing the experience of the great fans who love to watch our races in Phoenix and enjoy this beautiful area,” ISC chief executive Lesa France Kennedy said.
“Having Phoenix Raceway within our prestigious stable of venues always has been a tremendous asset and source of pride for us. We are thrilled to create a best-in-class facility in Phoenix, and we’re confident it will grow the fan base here and further serve as a destination track for motorsports fans everywhere.”
Other elements of the modernisation include new and upgraded seating and hospitality areas near the current Turn 2 location, while a new grandstand will be built alongside upgraded seats in the Bobby Allison Grandstand. Upgraded seats will be individual chair-back stadium seats with armrests. New escalators, elevators and restrooms will also be fitted
DC Solar, entitlement partner of Phoenix Raceway’s spring Nascar Xfinity Series race, the DC Solar 200, has been named as the title sponsor of the project, as well as a multi-year sponsor of the redesigned Midway.
“When our project is completed, we will have a venue that delivers amazing fan experiences to go along with our reputation for great racing action,” Phoenix Raceway president Bryan R. Sperber added. “By shifting the start/finish line to Phoenix Raceway’s famed dog leg, fans will be perfectly positioned to watch one of the most exciting turns in motorsports. We are confident The Phoenix Raceway Project powered by DC Solar will put racing in Arizona in a whole new and exciting light.”
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