Chicago’s United Center, the home of NBA basketball team the Chicago Bulls and NHL ice hockey outfit the Chicago Blackhawks, has renewed and expanded its partnership with energy company Constellation.
Under the enhanced agreement, Constellation will retain its role as the official energy company of the United Center and sponsor one game per season, as well as a local community event.
In addition, Constellation will acquire the naming rights to the newly-renovated Lower Suite Level. The project saw the suites remodelled with contemporary wall treatments, floorings, countertops and furniture, as well as new appliances, better lighting and enhanced technology.
The firm will also benefit from various marketing assets at Bulls and Blackhawks home games, such as in-game branding, concourse signage, team logo rights, and scoreboard features.
Terms of the agreement were not disclosed.
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