North American Major League Soccer (MLS) franchise Orlando City has launched its free mobile application, as the club transitions into paperless ticketing for the 2017 season.
The ‘Lion Nation’ app, through which fans will be able to access their match tickets, can be downloaded in the Apple Store or Google Play Store.
Orlando has teamed up with partner Ticketmaster on the venture.
Tickets will be transferable to other people, with users required to log into their accounts to access them. Tickets can also be purchased through Ticketmaster’s own website and mobile app.
Fans will be required to scan their phones upon entering the stadium, with QR codes to be refreshed every couple of seconds to prevent fraud. Fans will be able to retrieve a paper ticket from the stadium’s box office if paperless tickets cannot be accessed.
‘Lion Nation’ members, who are season-ticket holders, can use and scan their membership cards to enter the stadium on game day. All single-game ticket holders must use an electronic ticket through the app.
“This is an important move for us and our fans,” said Orlando’s chief information officer Renato Reis. “We are fortunate to have a very tech-savvy fan base in soccer, and we looked at our customer feedback as well as their behaviours at games to further improve their experience at our games and events.”
The club said that it recommends using the ‘Lion Nation’ app or Ticketmaster Account Manager, and said it is the safest and most convenient way for fans to receive and manage tickets.
However, the club said tickets purchased through OrlandoCitySC.com, ticketmaster.com or by calling club ticket representatives, can be presented, transferred or resold through the ‘Lion Nation’ mobile app, including tickets purchased and sold through Ticket Exchange, the only club-verified resale outlet.
“The mobile app is designed for all fans of the club, not just those who purchased ‘Lion Nation’ memberships,” said vice-president of marketing Teresa Tatlonghari.