Industry News

Allianz lands naming rights to Minnesota United stadium – report

German financial services company Allianz has agreed a deal to take on naming rights to the future home stadium of Major League Soccer franchise Minnesota United, according to a report.

The FiftyFive.One news website, citing two sources familiar with the deal, reports that the stadium, which is due to be completed during the 2018 MLS season, would include the ‘Allianz’ moniker in some way.

It has been suggested that the stadium will be called Allianz Field, although FiftyFive.One said it was unable to confirm whether this would be the case.

The stadium will have an initial capacity of 19,916 before expanding to about 25,000.

The ground has been designed to harness a strong atmosphere, with seats ranging from 15 feet away from the pitch to a maximum of 145 feet. A 360-degree canopy will also overhang the bowl, covering 80 to 85 per cent of the seats.

The stadium will also feature a ‘flow’ design concept with LED lighting throughout, while there will be a 1,600-square-foot retail store and a distributed antenna system for enhanced mobile phone coverage.

Minnesota United was awarded an MLS franchise in 2015 and made its debut in the competition last Friday with a heavy 5-1 defeat against the Portland Timbers.

Minnesota United is playing its home matches at the University of Minnesota’s TCF Bank Stadium (pictured) while work continues on its new ground. The club’s first MLS home game will be against Atlanta United, another new franchise, on Sunday.