Industry News

Casumo selects PD3 to activate SSE Arena, Wembley partnership

Online casino company Casumo has teamed up with the PD3 agency to activate its recently-signed partnership with the SSE Arena, Wembley in London.

Casumo partnered with the venue, which is more commonly known as Wembley Arena, last month. Through the agreement, the company will receive brand exposure on big screens at the venue, and organise social media campaigns.

The Event magazine reports that Casumo has now called on the services of PD3 to make the most of its partnership with the arena and increase its own brand awareness.

It is hoped Casumo will become an integrated part of the fan experience at Wembley Arena and other AEG-owned venues.

PD3’s creative chief, Cat Botibol, said, according to Event: “Casumo’s purpose-led brand thinking is so disruptive in the casino market, and the kind of challenger thinking that we love working with. Showing our in-depth understanding of the entertainment experience, we approached Casumo’s brief in a way that demonstrated how they could work in partnership with AEG to enhance the experience at the SSE Arena Wembley.

“As one of many partners of the SSE Arena, standing out is always going to be a challenge but we’re confident that Casumo’s imaginative brand platform will help them stand out from the crowd and entertain fans.”