The First Direct Arena in the English city of Leeds will be lit up pink and green on Tuesday in a move to help raise awareness for the genetic brain disorder Huntington’s disease.
The campaign, #LightItUp4HD, will see the arena and many other buildings and landmarks across the world illuminate in the Huntington’s Disease Association colours.
The condition impacts more than 8,000 people and their families in the UK and is described as a degenerative disease that is similar to contracting motor neurone disease, schizophrenia, Parkinson’s and Alzheimer’s disease all at the same time.
The campaign was organised by the Huntington’s Disease Association in England and Wales as part of an awareness week for the genetic brain disorder starting today (Monday).
According to the Yorkshire Evening Post newspaper, Cath Stanley, chief executive of the Huntington’s Disease Association, said: “By bringing the disease out of the shadows and into the public conscious we have two aims: to reach out to people who for years have struggled in the shadow of Huntington’s by themselves, and secondly to raise awareness amongst the public of this incredibly cruel disease which can have a devastating impact on people with Huntington’s and their families.
“Through taking part in #LightItUp4HD, First Direct Arena is helping to shine a light on the disease.”
Other UK landmarks involved in the campaign include the Blackpool Tower and Emirates Spinnaker Tower in Portsmouth.