Oil and lubricants manufacturer Akron has been unveiled as the new naming-rights sponsor of Estadio Chivas, the home stadium of Mexican football team Chivas.
The stadium will now be known as Estadio Akron under a 10-year deal.
Estadio Akron opened in 2010 and has a capacity of 49,000.
As part of Akron’s partnership with Chivas, its branding will appear on the shirts of the club’s men’s and women’s teams.
Financial terms of the agreement were not disclosed.