Industry News

Supponor, TGI join forces on advertising initiative 

Supponor, a virtual advertising replacement technology specialist, has teamed up with TGI, a digital solutions provider, to deliver a broadcast-ready virtual LED advertising solution for major sports events across the globe.

It is hoped that TGI’s commercial operations and technical resources will support Supponor’s deployment of technology solutions on the venture.

Supponor’s virtual solutions, coupled with TGI’s LED technology, will significantly increase the availability of proven, broadcast-ready virtual LED replacement at sports stadia around the world.

Supponor lists football’s Spanish LaLiga and Italian Serie A among its clients, along with the NHL ice hockey league. Supponor’s services allow rights owners and their partners to deliver more engaging and relevant messaging to fans via the medium of augmented reality.

TGI is a technology partner of a host of sports clubs in Europe and the US, including Barcelona, Manchester United, Manchester City, Liverpool, Juventus, Mediapro, UEFA and more. The company’s software management platforms and fan engagement tools are also used by partners.

Commenting on the partnership with TGI, Supponor’s chief operating officer Charlie Marshall said: “The market for virtual advertising replacement is becoming more active with a number of developing providers trying to convince the market with early stage solutions. For our clients, an operationally ready virtual LED solution must not restrict the use of any artwork, colour combination, play-out or any other quality compromises which could damage the authenticity or value of the broadcast.

“Sponsors, clubs, the leagues and the fans themselves, simply will not tolerate any technologies which struggle to deliver a consistent quality experience as they cannot survive in the demanding world of high quality broadcast standards.”

TGI managing director Rusty Lawrence added: “TGI already has an unrivalled customer base in top-tier sports including football, rugby and cricket – but we have even bigger ambitions.  We’ve been evaluating virtual overlay technologies for quite some time and know that Supponor is the only company which has been able to deliver on the market hype – even in the most demanding, real world physical environments in live broadcasting.

“Our industry partners and clients are excited to take advantage of Supponor’s first mover advantage and TGI’s market presence to take our combined offering to market now rather than continuing to wait for the promise of alternative technologies which seem further away now than they were in the past.”

Image: LauraHale