NHL ice hockey team the Dallas Stars has stepped up fan engagement efforts at its American Airlines Center home arena by agreeing a partnership with Swiss technology company Fanpictor.

The agreement for the 2018-19 season will see Fanpictor create the Dallas Stars Light Show app which fans can download on their smartphones.

Stars fans will have the opportunity to win team experiences using Fanpictor’s ‘Pulse’ technology and participate in player introductions by becoming an individual pixel in light shows, synced to live music.

Using Fanpictor’s proprietary technology, Acoustic Network, fan experiences are activated using high-frequency sound waves embedded in game production creative.

Fanpictor’s technology allows fans to automatically record the show, while they are participating, and prompts them to share the video through the #GoStars hashtag on social media.

At the conclusion of each experience, fans will see an exit screen allowing them to save a coupon for convenience store chain 7-Eleven directly to their digital wallets, redeemable in retail locations.

Stephan Schuerer, Fanpictor’s founder and chief executive, said: “We are delighted to have earned the trust of one of the NHL’s most forward-thinking teams. The Stars look to bring innovation, energy and unforgettable experiences to their events and our digital solutions are a perfect match.”

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