Branded sports entertainment, interactive gaming and marketing company Game Changer MVP has continued the rollout of its Flashpoint arena technology by agreeing a deal with NHL ice hockey team the New Jersey Devils.

The technology was first utilised at the Prudential Center yesterday (Monday) as the Devils defeated the Tampa Bay Lightning 5-2 to bring their Stanley Cup playoffs series to 2-1 in favour of the Lightning.

The latest innovation from Game Changer MVP, Flashpoint is designed to engage crowds in a new, fun and distinctive fashion, working within team apps to utilise the flashlight strobe function, video display and vibration on smartphones.

The technology was first announced and utilised last week at Amalie Arena in Tampa Bay for the start of the Stanley Cup playoffs.

Flashpoint’s technology syncs user devices in-venue with stadium video displays, LED ribbons and music. Through Game Changer MVP’s custom software linked inside the team app, the service seeks to unify thousands of fans in displaying support for their team.

Image: Jim.henderson