Baltimore-based credit union MECU has struck a deal to become the new naming rights partner of the Maryland city’s Pier Six Pavilion.

Opened in 1981, the 4,000-capacity amphitheatre is considered a key landmark in Baltimore, with its iconic white tents a staple in the city’s skyline.

The venue will now be known as the MECU Pavilion, with MECU members to receive advance ticket access and ‘Fast Lane’ early admission to shows when they present their MECU debit or credit card at the main gate.

MECU will also run a ‘Rates That Rock’ sweepstake for a grand prize of $5,000 (€4,100/£3,600) and an ‘Ultimate Rockstar Weekend’ prize, which includes two tickets to a select MECU Pavilion concert, five-star hotel stay, $500 cash and VIP transport.

John Hamilton, president and chief executive of MECU, said: “As Baltimore’s hometown credit union for over 80 years, we are delighted to partner with Live Nation to support a popular local venue with such a rich musical history.

“While many in Baltimore are familiar with MECU’s great deposit and loan rates, free premium checking and profit givebacks, this partnership will introduce our trusted brand to an even broader audience of Baltimore-area music fans.”

The deal comes at a time when the venue is undergoing a multimillion-dollar renovation ahead of the 2018 concert season. This includes a new tensile roof structure and seating.

Andy Peikon, senior vice-president of Live Nation Media and Sponsorship, added: “We are thrilled to welcome MECU into the Live Nation family. Our partnership will provide the company with a new avenue to reach, engage and connect with live music fans and the Baltimore community.”

Image: Mr.Schultz