Italian Serie A football club Inter Milan has unveiled a new hospitality programme for games at its San Siro stadium.

Entitled ‘IN’, the hospitality service forms a business programme that’s completely managed by the club.

Inter said the service will now offer a complete business and entertainment experience that starts from arrival at the stadium and carries on before and beyond the final whistle. A new website, www.hospitality.inter.it, has been launched to showcase IN and the services it provides.

Inter’s chief revenue officer, Michael Gandler, said: “With IN, a better experience has been created and it aims for the top. We’ve created a much larger department in order to create a business that’s more integrated inside of a club which follows the digital trends of the new millennium.

“A dedicated site will help clients to receive the best support possible. San Siro has been renovated thanks to a large amount of investment but we want to improve further in terms of quality and with the experience provided at the stadium before and after the match.”

Inter shares the San Siro with city rival AC Milan.

Image: Inter Milan