Industry News

Spurs claim first with stadium microbrewery

English Premier League football club Tottenham Hotspur has named Beavertown Brewery as the official craft beer supplier at its new stadium in a deal that will see a microbrewery opened at the state-of-the-art venue.

Tottenham said the stadium would become the first in the world to host a microbrewery. Beavertown Brewery, a Tottenham-based company, will offer a range of craft beers and a collaboration beer that will be created in partnership with the club.

The microbrewery will be located in the South East corner of the ground alongside The Market Place. A dedicated Beavertown Tottenham Taproom will also be opened for Spurs’ home domestic fixtures.

Tottenham’s director of operations, Matthew Collecott, said: “We are passionate about our community and have an excellent track record of working with local people and businesses, so to have the opportunity to work with an organisation such as Beavertown who are headquartered less than two miles away from our stadium makes this relationship extra special. This is yet another example of how the stadium development is supporting local business, while the unique concept of a Microbrewery and Taproom inside a football stadium encapsulates our desire to innovate at our new home as part of our ambition to offer all our guests a unique matchday experience.”

Logan Plant, founder of Beavertown, added: “The opportunity to work with Tottenham Hotspur to deliver the Premier League’s first microbrewery is something of which we are immensely proud. The ability to brew on site and serve our beer just metres from where it is brewed is super exciting. We aim to stimulate the Spurs fan and take them on a Beavertown journey, serving a range of different beers from our core line-up and specials as well as showcasing our Spurs x Beavertown collaboration beer and our Neck Oil Session IPA throughout the stadium.

“The ambition the club has for its new stadium is mind-blowing and we are thrilled to play a part in helping them deliver their vision of an unparalleled stadium experience. The partnership with Spurs offers us an amazing opportunity to get our beers into the hands of a new audience, the thirsty football fan masses, which in turn gives us the ability to grow our Beavertown fanbase and aligns perfectly with our mantra of getting great beer onto every street corner.”

Tottenham has also agreed a deal for Dutch brewing company Heineken to become the official beer partner of the new stadium. Heineken will supply a host of beer and cider products, including Amstel, Strongbow and Old Mout Cider.

All products will be available in draft and bottle form throughout concourses and premium areas. Premium suite holders will also be able to use Heineken’s Blade beer dispenser, allowing them to pour their own beer whenever they wish.

Tottenham’s stadium is due to open in time for the 2018-19 Premier League season but the Daily Mail newspaper has reported that the club has asked for more time to decide whether it wants to renew its occupancy of London’s Wembley Stadium as work on the new ground continues.

Tottenham spent the 2017-18 season at Wembley while work was carried out at the new stadium, which is being built on the site of the club’s old ground, White Hart Lane. The Mail noted that the club was today (Thursday) due to tell the Football Association, which owns Wembley, whether it wanted to take up the option to renew its occupancy for 2018-19.

The report said that Tottenham has asked for two more weeks to decide whether to take up this option. This would coincide with the announcement of next season’s Premier League fixtures and give Spurs a better idea of when its new stadium would be needed for.

Tottenham has already catered for playing a number of away games at the start of the 2018-19 season but the Mail reported that the stadium still might not be ready until after the September international break. Premier League rules dictate that the ground a club uses for its first home game of the season must be its home stadium for the remainder of that season but the Mail said the Premier League could discuss changing that rule during its summer meeting next week.

Image: 3D Digital Venue