Industry News

Swansea to target enhanced stadium efficiency with new partner

Championship football club Swansea City has signed a new partnership with energy consultant The Energy Check, with the agreement targeted to enhance sustainability standards at its Liberty Stadium.

The length of the deal was not disclosed, but the company will serve as both the official energy consultancy partner of the club and take naming rights to the Liberty Stadium’s South Stand, which will now be known as the Energy Check Family Stand.

As part of the arrangement the regional partner will provide both the Welsh club and stadium with reduced energy and gas costs.

Mark Davies, Swansea’s global head of partnerships and sales, said: “Not only does this partnership show our commitment to manage the stadium proactively, but it backs up the importance of the club managing its stadium. Simply put we would never have been able to complete a partnership like this a year ago, and we hope will be the first of many partnerships of this kind for the Swans.”

The Energy Check has also extended an open offer to fans to provide free, impartial expertise alongside competitive utility price comparisons for their homes.

Robyn Winton, corporate partnerships manager for The Energy Check, added: “Not only is this partnership going to assist The Energy Check with its plans to increase brand awareness throughout Wales, but we are also going to be working extremely hard with Swansea City to reduce their energy consumption and carbon emissions.

“I’m confident that with our involvement we can save the club a lot of money moving forward, and we are really eager to get started with the programme.”

Swansea was relegated from the Premier League in 2017-18 after seven seasons in the top division.

Image: Christopher Elkins