NFL American football team the San Francisco 49ers and its hospitality partner Levy have announced the creation of a new ‘Touchdown Terrace’ food and beverage space at Levi’s Stadium.
The destination is opening in time for the start of the NFL regular season and will feature well-known Bay Area restaurants and a one-of-a-kind signature dish competition.
The 49ers said the space is designed to “unite fans around great Bay Area food, beverages, and friendly hospitality”. The space will stretch around the outer ring of the stadium’s main concourse, between the 50-yard line and endzone nearest Toyota Gate F.
Restaurants that will be showcased in the Touchdown Terrace will include Barbacco (Italian), Copita (Mexican), The Chairman (Asian street food), Michael Mina’s Bourbon Pub (American), and Salt & Straw (ice cream).
Jim Mercurio, the 49ers’ vice-president of stadium operations and general manager of Levi’s Stadium, said: “Introducing the Touchdown Terrace enables us to create an attractive fan environment out of a previously underutilised area of the stadium while adding concession points of sale designed to improve line speed throughout the venue.
“In addition to bringing in delicious new food options that are already Bay Area fan favourites, Levy has helped us increase our quick serve options to enhance the speed and efficiency of our concession services.”
A feature of the Touchdown Terrace will be ‘The Coin Toss’, a rotating bracket-style competition that will give 49ers fans the chance to taste and vote for the stadium’s next signature dish. Levy will sample two new dishes on game days at a portable kiosk before gathering fan feedback.
Tom Funk, Levy’s chief operating officer, added: “From the beginning of our partnership with the 49ers, the outer concourse stood out to us as an opportunity to create something truly memorable for the fans. Touchdown Terrace brings the space to life and gives fans a central hub to experience the best of what Levi’s Stadium has to offer.”
Touchdown Terrace will be kitted out in NFL-themed signage, floor decals and interactive spaces, and will be rolled out in phases during the 49ers’ pre-season campaign ahead of the team’s regular-season opener against the Detroit Lions on September 16. The space will also include a digital mosaic wall, which will feature fan photos. Supporters will be given the chance to receive a photo print-out while visiting Touchdown Terrace.
Additionally, the 49ers and Levy’s Chef Severson have partnered to introduce a number of new dishes across Levi’s Stadium dining destinations, including the Dungeness Crab Pretzel, Korean Bibimbap Bowl, Poke Nachos, Garlic Fries and Chicken Verde Nachos.
Image: San Francisco 49ers