Major League Soccer (MLS) franchise Minnesota United has agreed a partnership with global hospitality company Delaware North for its new Allianz Field stadium.
Under the deal, Delaware North Sportservice will become the club’s food and beverage partner at the stadium, which is scheduled to open for the 2019 MLS season and will have a capacity of 19,400. The company will service Allianz Field’s four clubs, 22 suites and a variety of concessions outlets.
The venue will feature a wide selection of local and ethnic flavours, under the guidance of a to-be-named executive chef. Among other food and beverage highlights, the north end of the stadium will boast a large brew pub – stretching the width of the pitch – with 96 taps, including local craft beers.
Chris Wright, chief executive of Minnesota United, said: “It used to be that food at the stadium was an afterthought but in our industry, it’s increasingly become one of the most important elements of the fan experience and Delaware North understands that.
“Because soccer is the world’s game it was essential to us that we partner with a provider invested in creating a unique food story at Allianz Field. That means incorporating local and ethnic options, ultimately reflecting the diversity of the community that supports this team and this sport, in addition to traditional stadium fare.”
Delaware North also operates food, beverage and retail services at Target Field, home of Major League Baseball (MLB) team the Minnesota Twins, and is a food and retail partner at Minneapolis-St. Paul International Airport.
“Much like when we opened Target Field with the Minnesota Twins, we are proud to be here from Day 1 — working with our partners at Minnesota United to build a dynamic food and beverage experience from the ground up at Allianz Field,” said Carlos Bernal, president of Delaware North Sportservice.
Image: Minnesota United