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Red Bull Arena details mobile ticketing, cashless plans

Major League Soccer team the New York Red Bulls has announced a number of upgrades for Red Bull Arena as part of plans to enhance the fan experience ahead of the 2019 season.

The stadium is to be fitted with dynamic new video boards in the North and South ends, measuring 24 feet high by 55 feet wide (twice as wide as previous screens).

The boards will include wide-angle visibility and also support higher-quality live video and instant replay, as well as showcasing statistics, graphics and important messages for fans.

The new visual experience, which will be provided by Daktronics, will ensure the boards are capable of variable content zoning, allowing screens to display one large image or be divided into multiple zones to show a combination of content.

The Red Bulls have also detailed plans to introduce a mobile-only ticketing model this year. The initiative will seek to provide guests with a safe and convenient ticketing experience and increase protection against fraud.

Fans who are Red Members will be given a digital Member Card, which will be accessible through the Red Bulls mobile app in the coming weeks.

Red Bull Arena is also set to be a “predominantly cashless environment” this year as the Red Bulls seek to create a faster customer experience at concession and merchandise stands, portables and the club’s official team store.

Credit cards, mobile phones and all other stored payments will be accepted, although select stands will still accept cash transactions. The new transactional units will also be 100 per cent customer-facing, ensuring the credit card or mobile phone in use need not leave the customer’s hand.

“Our club’s ongoing commitment toward the loyal fans and partners continues to be our highest priority,” said Marc de Grandpre, general manager for the Red Bulls, said. “We strive to create a convenient, safe and memorable experience for everyone who steps foot into Red Bull Arena.”

The Red Bulls confirmed that select sections of the stadium will be closed while the work is carried out, meaning capacity will be down for a portion of the 2019 season.

Image: New York Red Bulls