Major League Baseball team the Seattle Mariners has announced plans to introduce mobile ticketing and trial a cashless model at T-Mobile Park.
The initiatives have been introduced to coincide with the start of the 2019 baseball season and are designed to enhance the fan experience at T-Mobile Park.
From this season, ticket buyers will no longer have the option of receiving tickets as print-at-home PDFs. Fans will instead enter T-Mobile Park with tickets on their mobile devices through the MLB Ballpark app.
Over half of all MLB teams have either already transitioned to mobile tickets or are doing so this season.
Malcolm Rogel, the Mariners’ vice-president of ticket operations and event services, said: “Over 60 per cent of all our single-game buyers, and many of our season ticket holders, are already opting for mobile delivery. The technology has evolved to the point where it is a fast, easy and secure way for fans to purchase, access and manage their tickets.”
The Mariners confirmed that printed tickets have not been completely eliminated. Those who purchase tickets at team stores and at the ballpark ticket office will continue to have the option to receive printed tickets at the time of transaction.
This season will also see a cashless model trialled in select areas of T-Mobile Park. The Mariners Garage and a limited number of concession locations inside the stadium will henceforth only accept credit, debit and gift cards.
All food and beverage locations in The ‘Pen, powered by T-Mobile, will also be cash-free, along with up to a dozen other concession locations around the ballpark. Locations will vary over the course of the season.
The Mariners will gather information on customer wait times and transaction speed before deciding on the future of the cash-free transaction model at T-Mobile Park. The majority of T-Mobile Park concession locations as well as the Mariners Team Store and merchandise points of sale around the ballpark will continue to accept cash during the 2019 season.