#SBS24 this month in Manchester! Welcome Co-op Live/OVG, RCD Mallorca, Verizon, DWF Law, Hearts, Sunderland AFC, Wembley Stadium, Oxford United, Juventus FC, Croke Park, Stadio Algarve, Everbank Stadium, Kulture City, PAM, Duracell/Procell, Trusts Arena, Suncorp Stadium... Join them
Driving your revenues, sustainability and fan experience: #SBS24 – 15th annual TheStadiumBusiness Summit in Manchester on 17-18-19 June


NBA’s Kings engage Salesforce to drive fan experience efforts

NBA basketball franchise the Sacramento Kings has significantly improved its marketing with fans who may never have purchased a ticket previously through a partnership with Salesforce.

Phil Horn, the Kings’ senior vice president of sales and service, said the software packages track how fans are experiencing a game on an ongoing basis.

The team experienced a 25 per cent increase in season ticket renewals — the highest rate in a decade — after deploying Salesforce.

Read the full story at our sister site TheTicketingBusiness.com.

Image: Lisa Nottingham