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Bankwest Stadium debuts app-based rewards programme

The new Bankwest Stadium in New South Wales has promised to “supercharge the event experience” after launching its own rewards programme.

The 30,000-capacity arena in Parramatta, which is home to a number of leading Australian sports teams, opened in April after a AUS$300m ($208m/£165m) construction project.

Bankwest Stadium SCORE, available via a mobile app, will offer a range of incentive-based bonuses and activations with the aim of encouraging fans to keep coming back to the venue. Each user is given a unique barcode which can be scanned to earn reward points at any point of sale in the venue. Other benefits include exclusive food and beverage offers, competitions and promotions.

SCORE will also provide key information about the stadium, details on upcoming events and priority ticket access.

“Bankwest Stadium was built for the fans and the app and rewards programme are the next steps in delivering an unparalleled event experience,” said Daryl Kerry, Bankwest Stadium chief executive.

“Bankwest Stadium SCORE will encourage fans to keep coming back by offering up rewards the more they use it at the Stadium.”

Managed under the authority of New South Wales government agency Venues NSW and operated by VenuesLive, Bankwest Stadium was built on the site of the old Parramatta Stadium that was demolished in 2017.

Teams who play games at Bankwest Stadium include the National Rugby League’s (NRL) Parramatta Eels and Wests Tigers. They played each other in the venue’s inaugural game on April 22 in front of 29,047.

Soccer team Western Sydney Wanderers of the A-League, and rugby union team New South Wales Waratahs of Super Rugby also play at the venue.

Andrew Hore, chief executive of the Waratahs, said the team would work hard to build interest after just over 10,000 fans turned up for their Bankwest Stadium debut in April.

“It’s not where we would have liked it to have been,” Hore said.

“But we’re not going to give up, no way. It’s a great stadium with a great public transport network, we just need to remain consistently visible in western Sydney.”

Image: Bankwest Stadium