The Tampere Deck Arena, which is set to become Finland’s largest events arena when it opens in 2021, has agreed a partnership with energy drinks giant Red Bull.
Red Bull will serve as the official energy drink partner of Tampere Deck Arena, where it will sell its products and also collaborate in marketing activities.
Tampere Deck Arena took a step forward last week with the laying of the foundation stone for the project. The Tampere Deck and Arena project connects the eastern and western parts of Tampere. The area will form a new hybrid block that combines living, working and the largest sports and event arena in Finland with capacity for approximately 13,000 to 15,000 visitors.
Local ice hockey teams Tappara and Ilves will play at the new arena from the 2021-22 season. The arena will also be the main venue for the 2022 Ice Hockey World Championships. “Our investment in local ice hockey kicked off last year with the Red Bull Läpimurto concept, and with this arena collaboration we will be more involved in the actual game events,” said Red Bull’s country manager for Finland, Petteri Parta.
“In addition to sports, we will also support local culture together with some of the biggest festivals and artists in Finland. Tampere Deck Arena’s capacity of 15,000 guests will be a great setting where we can take event experiences to the next level.”
Mika Sulin of Starsquad Oy, which is responsible for partnerships at Tampere Deck Arena, added: “Red Bull will be a great boost to the arena’s partner network in terms of marketing, event and adventure activities, both in Finland and internationally.”
During the first development phase, Tampere’s southern railway yard will be covered with a deck, where the arena, practice rink, hotel and two tower blocks are being built, while the northern deck and three tower blocks will be constructed during the second phase.
It is estimated that up to a thousand homes will be built in the area. The new Tampere Deck Arena is owned by a consortium consisting of the City of Tampere, SRV, and the project’s investors, OP and LähiTapiola.