French Ligue 1 football club Paris Saint-Germain is to open a Deliveroo-branded space at the Parc des Princes stadium through an innovative partnership with the food delivery company.

Deliveroo has signed a multi-year deal to become a premium partner of PSG’s men’s and women’s teams. The new branded space will open at the Parc des Princes in 2020.

Supporters sitting in the space will be able to receive exclusive food delivery service direct to their seats on match days. Deliveroo will also benefit from year-round brand exposure at the Parc des Princes, as well as promotion on social media.

Will Shu, founder and chief executive of Deliveroo, said: “We are very proud to support Paris Saint-Germain. The club has gone a long way in the recent years becoming a global brand respected and beloved all over the world. The men’s and women’s teams are going from strength to strength and we are eager to share some exciting moments with the club and its supporters.

“Just like food, football is all about passion. Paris Saint-Germain is a hugely popular club and one that is idolised in France and all over the world. It is a huge family with amazing supporters. As we expand across France, we are looking forward to sharing some memorable moments with the whole team and the club’s fans.”

Marc Armstrong, chief partnerships officer at Paris Saint-Germain, added: “Paris Saint-Germain is delighted to welcome Deliveroo as a premium partner of the club. As one of Europe’s fastest-growing business, Deliveroo are the perfect partner for the fastest growing-brand in world football and we are committed to delivering innovative and creative experiences to our fans in France and beyond.”

Image: Paris Saint-Germain