Chelsea has claimed a first for the Premier League with the launch of a new fully vegan kiosk at Stamford Bridge.
The kiosk will be available to supporters from tonight’s (Tuesday’s) match against Arsenal. Chelsea has teamed up with Levy UK, its official catering partner, on the initiative.
Plant-based dishes will include vegan pizzas, buffalo cauliflower wings, vegan doner kebab and halloumi and falafel wraps. The kiosk will be located in the West Stand Lower concourse, although fans in other parts of the ground can purchase Vegan Kitchen products on the CFC Express app until nine hours before kick-off.
Chelsea extended its partnership with Levy UK in May last year. The new deal runs until 2023 and includes a commitment to provide more plant-based dishes for fans.
Levy UK has committed to delivering a 50 per cent reduction in beef and cut 30 per cent of sugars out of menus as part of its Levy Cares initiative, which will also seek to reduce food waste by 20 per cent by the end of the year.
Stamford Bridge’s vegan kiosk will avoid single-use plastics, with Levy UK having launched a reusable cup initiative across all its venues.
Simon Hunter, Chelsea’s head of venue and development, said: “We are pleased to be offering sports fans plant-based alternatives at our venue. Reducing our environmental impact as well as offering fans plant-based options where we can is something we’re very committed to, and the launch of the vegan kiosk with Levy UK is a further positive step in doing so.
“Chelsea FC takes pride in its forward-thinking and innovative approach within the sports sector as to how we can improve the fan experience. The vegan kiosk is part of our mission to innovate, by creating something unique for fans that tastes great.”
Levy UK managing director Jon Davies added: “There’s a demand for football stadiums to follow consumer demand for more sustainable, responsible and diverse food and drink options. Adopting a reductionist approach where possible will allow us to provide great-tasting, plant-based food as well as combatting food waste and reducing our impact on the environment.
“The launch of the vegan kiosk with Chelsea FC is testament to both parties’ commitment to tackle issues surrounding more sustainable menu options.”
Image: Lachlan Fearnley