ROKiT Phones has signed up as the latest founding partner of Allegiant Stadium, the new home of NFL American football franchise Las Vegas Raiders.
The 65,000-seat, $2bn (£1.56bn/€1.8bn) facility is nearing completion after the Raiders’ move from Oakland to Las Vegas for the 2020 season.
ROKiT Phones, part of the ROKiT Group global media company and creators of glasses-free 3D smartphones, will also serve as the official phone of the Raiders under the deal, which will come with multiple benefits for fans.
ROKiT Phones will give away year-round experiences such as season tickets, passes, VIP access and Allegiant Stadium tours. In addition, the company will enhance the game day experience throughout the season by hosting competitions to win access to the ROKiT Field Club, a state-of-the-art 13,000-square-foot hospitality lounge at Allegiant Stadium situated on the 50-yard line.
The club will give guests an exclusive view of the Raiders running out to the field as well as an immersive experience focusing on ROKiT phones and services. ROKiT branding and commercial messaging will be integrated across all Raiders media channels including broadcast, digital, mobile, social and print assets. ROKiT Phones will become the presenting sponsor of the Raiders mobile app and will co-produce a new Raiders digital series.
ROKiT will also have the ability to use team marks and player imagery in company marketing efforts and players will wear practice jerseys that sport the company’s logo. The Raiders and ROKiT Phones will partner on a wide array of community initiatives. Efforts will surround the football team’s game day activations, player visits and product donations, amongst other forms of support.
ROKiT has a significant presence in the sports sponsorship market, including a partnership with the Raiders’ fellow NFL team the Los Angeles Chargers. ROKiT has served as the Chargers’ official wireless partner and title sponsor of ROKiT Field at Dignity Health Sports Park, where the team has played before its move to SoFi Stadium later this year.
Commenting on the Raiders deal, Jonathan Kendrick, co-founder of ROKiT Phones, said: “The team will attract audiences from all over the world and provide us with the perfect platform to educate people about our glasses-free 3D smartphones and services, available at disruptively low prices as well as our must-have life services packages.”
In January, MGM Resorts International said it would create “unique and world-class entertainment experiences” for Allegiant Stadium after signing on as a founding partner. Las Vegas-based travel company Allegiant became the naming-rights sponsor of the stadium in August.
It was revealed in January that the Raiders had sold all available personal seat licenses (PSLs) for their move to Allegiant Stadium, generating $228m more than was originally projected. Stadium officials also maintained the new venue will open on time on July 31 amid concerns over its roof.