Texas Rangers unveil sponsor deals ahead of stadium opening

The Texas Rangers Major League Baseball team has announced a number of new partnerships as it prepares to open its new Globe Life Field stadium on Saturday.

Japanese automotive company Lexus has agreed a deal to sponsor the Lexus Home Plate Club, which will be located directly behind home plate at field level and include seats that the Rangers say are “as close to the action as any other MLB fan experience”. The club will include a full-service bar and an in-seat food and beverage service.

The Rangers have also revealed details of the Evan Williams Lounge, a premium and exclusive space for guests that will offer field-level views of the game. It will be located directly along the first base line and into right field and include private bars, concessions and restrooms, and smart tablets to provide a quick and convenient service. Evan Williams is the world’s second largest-selling Bourbon.

Insurance company Germania will sponsor the Germania Insurance Lounge, another premium and exclusive space with field-level seats. Like the Evan Williams Lounge, it will feature private bars, concessions, restrooms and smart ordering through tablets.

The Jim Ross Law Group will sponsor the upper suite level at Globe Life Field after signing a five-year deal with the Rangers. The Arlington-based company will serve as the official law firm of the Rangers.

Meanwhile, craft beer company Karbach will sponsor the Karbach Brewing Sky Porch, a “one-of-a-kind” area in the upper level in left field. It will feature Karbach beer and a barbecue, offering unique seats directly in front of the Sky Porch.

Kubota Tractor Corporation has also signed on as the official on-field equipment partner of the Rangers, with its products to be used exclusively to maintain the stadium as part of a multi-year deal.

Work on Globe Life Field is 98 per cent complete ahead of its grand opening. The 40,300-capacity stadium will open with a Chris Stapleton concert on Saturday before the Rangers play the St. Louis Cardinals in an exhibition game at the venue on March 23.

The Rangers’ regular-season home opener will be against the Los Angeles Angels on March 31. Globe Life Field has been built across the road from Globe Life Park, the Rangers’ former home, which has been converted into a multi-purpose facility that will host the Dallas Renegades XFL American football franchise and North Texas Soccer Club, which competes in the USL League One division.

Image: Texas Rangers