German financial services company Allianz has agreed a nine-year extension to its stadium naming rights deal with French Ligue 1 football club OGC Nice.
Signed in 2012 for an initial nine-year duration, the contract has now been extended until 2030 with the new terms taking effect from July 1. Local newspaper Nice-Matin said the new deal will be of similar value to the prior €1.8m (£1.6m/$2.2m) per year agreement.
Nice’s 36,000-capacity home has been known as Allianz Riviera since it opened in September 2013. Allianz said: “By renewing this partnership, Allianz France wants to remind of its capacity to commit to the long term and to bring durable support to the local economic community.
“Allianz France are also proud to carry on the shared story with the stadium and the fans based on strong values and shared emotions.”
Nice’s home is one of a number of stadium naming rights contracts held by Allianz. In February 2020, Italian Serie A club Juventus renewed its wide-ranging partnership with Allianz, through which the company retained naming rights to Allianz Stadium.
The new long-term deal runs from July 1, 2023 until June 30, 2030 and also grants Allianz brand exposure on Juventus’ training kit. Allianz will also sponsor Juventus’ women’s team as part of the agreement.
The company also holds naming rights to Bayern Munich’s Allianz Arena, Sydney’s Allianz Stadium, Minnesota United’s Allianz Field, Allianz Parque in São Paulo and Allianz Stadion in Vienna.
Image: Allianz France
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