UROS LIVE connects with Elisa

UROS Live, the new arena being developed in Tampere, Finland, has agreed a partnership with Finnish telecommunications company Elisa which it states will lead to the exploration of new technologies in event production.

Elisa will provide its services to UROS Live, which is due to open in December. In the multi-purpose arena, video and other communications will be transmitted on Elisa’s network, while the arena’s digital displays will utilise the Hummingbird system developed by the company’s visual communications unit, Elisa Videra, to monitor the life cycle of the displays and the need for maintenance.

Elisa Videra director, Owe Ekman, said: “Nowadays, it is possible to bring high-quality live images to digital screens and at the same time transmit video to the viewer’s phone. From your phone, you can, for example, monitor the scoring camera, rewind and slow down the broadcast views, and monitor live statistics.

“Involving the public in the course of the event is also smooth through good connections. Thanks to real-time, every spectator has the opportunity to have a customised event experience on site.”

Jussi Maaniitty, head of digital business at UROS Live, added: “In the UROS LIVE arena, we invest in the experiential nature of events and the added value brought by digital.

“With Elisa’s network solutions, we ensure stable and reliable telecommunications connections for arena events. In the future, we will also study the possibilities of new technologies in event production.”

UROS Live will explore the possibilities of a new generation 5G network. Developers said that after the Helsinki metropolitan area, the people of Tampere are the most active users of 5G in Finland.

Kalle Lehtinen, Elisa’s regional director for Häme, said: “In Tampere, the benefits of 5G have been discovered quickly and in the future we also want to enable the visitor of the UROS Live arena to have unique event experiences through new technology.

“In the arena environment, the 5G network would make it possible, for example, to connect the arena’s digital screens and create world-class mobile experiences for an audience of 15,000 people.”

UROS Live will have a capacity of 15,000 and will serve as the home of ice hockey teams Tappara and Ilves, as well as being a host venue for the 2022 Ice Hockey World Championships.

Finnish technology company UROS secured naming rights to the arena in March last year as part of a 10-year deal. UROS will develop solutions and services for the arena to allow stakeholders and guests to create and enjoy new experiences.

Image: Elisa