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Co-op Live unveils images of arena’s interior

New imagery has been released of Co-op Live, a new 23,500-seat arena under construction in the English city of Manchester.

The images offer a first look at the interior of the arena, which will be the largest indoor venue in the UK when it opens in 2023. A promotional video released by Co-op Live yesterday (Monday) includes views of the arena’s stage, bars, restaurants and food markets.

The video has been released to coincide with the launch of Co-op Live’s new website, which provides the lowdown on the multi-purpose arena. The venue, which will be situated close to Manchester City’s Etihad Stadium, is set to host a range of high-profile music acts as well as various sports and entertainment events.

The promotional video includes a poem by Manchester-based Argh Kid, which tells of how “a city instrumental to music throughout the age can now give the world its greatest stage”.

The video also features an appearance from pop star Harry Styles, who last year invested in Co-op Live and will work alongside developer Oak View Group in a role that will focus on fans, unique premium and hospitality areas, and artist spaces at the arena.

In May, City Football Group, which owns Premier League club Manchester City and several other teams around the world, became Oak View Group’s equal joint venture partner and investor in Co-op Live. The arena will form part of the Etihad Campus, on which City’s Etihad Stadium sits.

Construction work on the arena began earlier in May, with BAM Construction revealing at the time that almost £150m (€174m/$205m) of the orders for the project had been placed with local firms.

Last month, strategic management consulting firm CAA Icon was appointed by Oak View Group to serve as the project management consultancy for the arena. The company has managed the development of numerous venues around the world, including The O2 in London and Berlin’s Mercedes-Benz Arena.

In January, sports and entertainment consulting firm Elevate Sports Ventures partnered with Co-op Live to support premium hospitality marketing and sales at the venue.

Co-op Live is expected to host around 120 events and bring in 1.3 million visitors annually. UK consumer co-operative Co-op acquired naming rights to the arena days after planning permission was granted.

Images: Co-op Live