Ageas Bowl, home of Hampshire Cricket, has entered into a partnership with technology company Aislelabs to enable customer insights and drive revenue at the venue.

Aislelabs’ technology will be used to help the stadium capture a single customer view of fans, provide behavioural insights and enable powerful segmentation capabilities.

Southampton’s Ageas Bowl has a potential capacity of more than 20,000 and hosts major events throughout the year. Aislelabs will look to support the venue by introducing a marketing system that is adaptable depending on the event.

Sergio Ceo, group systems and IT manager at the Ageas Bowl, said: “We are excited to be working with Aislelabs, as a partner they’ll help enhance our current systems and processes while their technology provides a platform for future development and innovation which is an important part of our vision.”

Barry Read, sales director in the UK and Europe for Aislelabs, added: “We are pleased to welcome the Ageas Bowl to the Aislelabs family. Venues hold a special place in the hearts and minds of their fans; by leveraging granular customer intelligence and analytics the Ageas Bowl can truly personalise their brand.”

Aislelabs provides Wi-Fi location marketing, advertising, and analytics services. As well as large venues such as stadiums, it specialises in retail chains, shopping centres, restaurants and airports.

Aislelabs’ technology looks to enable venues to target audiences across all digital channels and create high-impact campaigns with measurable return on investment.

The Ageas Bowl hosted the inaugural final of the International Cricket Council (ICC)’s World Test Championship from June 18-23.

In selecting the Ageas Bowl, the ICC said it drew on the ECB’s experience of delivering a full summer of bio-safe international cricket in 2020. Lord’s had been earmarked to host the event, but Southampton was selected due to the Ageas Bowl’s expertise in hosting bio-secure cricket.

Image: Dominic Lockyer/CC BY 2.0/Edited for size