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AAMI extends naming rights to Melbourne Rectangular Stadium

Australian insurance company AAMI has agreed a five-year extension to its naming rights deal for Melbourne Rectangular Stadium, ensuring the venue will retain the moniker it took on when it opened in 2010.

AAMI Park is the 30,000-seat home to NRL rugby league team Melbourne Storm, Super Rugby outfit Melbourne Rebels and A-League football clubs Melbourne Victory, Melbourne City and Western United.

It is also a major concert venue, with AAMI’s renewed deal set to take its backing through to at least 2026. The agreement has been announced after fans returned to AAMI Park for the first time since July, amid Melbourne’s COVID-19 lockdown, as Melbourne City defeated Brisbane Roar 2-1 in its 2021-22 A-League season opener.

To mark the new deal, AAMI has partnered with Australian singer-songwriter Amy Shark who will perform an exclusive, money-can’t-buy event for 1,000 fans at AAMI Park on February 11.

Commenting on the contract extension, Melbourne & Olympic Parks CEO, John Harnden, said: “Since 2010, AAMI Park has become one of Australia’s most loved and renowned sporting and entertainment venues.

“With the support of AAMI, AAMI Park continues to be a prominent brand and venue on our Precinct. The Trust is pleased to continue our strong partnership with AAMI and look forward to creating many more memorable moments at the stadium together.”

Image: FastCube/CC BY-SA 4.0/Edited for size