Campeonato Brasileiro Série A football team São Paulo has entered into a three-year sponsorship deal with cryptocurrency platform Bitso, which will lead to new experiences for fans at the Estádio do Morumbi.

Along with taking up São Paulo’s sleeve sponsorship and other branding rights, a space with capacity for more than 18,000 fans will be reserved for Bitso users at the 67,000-capacity Morumbi.

The two parties are also working together to make tickets, and other items at the stadium, available for purchase through cryptocurrencies.

Bitso is currently established in Brazil, Mexico, Argentina and Colombia, and has more than 3.7 million users.

“We are very proud to announce this alliance to sponsor the club with the most international titles in Brazil, a club with which Bitso has a common objective: to always be in constant pursuit of excellence, something we will do together from this moment on,” said Beatriz Oliveira, head of marketing for Latin America at Bitso.

“The partnership is the kick-off of Bitso’s support for Brazilian sports, and is in line with Brazil’s growth objectives while working to show that the crypto market is reliable, safe and simple.”

Eduardo Toni, executive marketing director of São Paulo, added: “We are happy to stamp the logo of Bitso, the leading cryptocurrency company in Latin America, on the shirt… and work together to provide the millions of São Paulo fans with new and innovative experiences, on and off the field. With this partnership, we are opening a new chapter in the history of our club.”

In March it was revealed that the Morumbi would feature the Camarote dos Ídolos, or Box of Idols. São Paulo partnered with Soccer Hospitality for the venture, which provides a dedicated space for legendary former players to attend games free of charge.

Soccer Hospitality is responsible for creating Camarote dos Ídolos, which is located in the middle ring of the Morumbi. São Paulo outlined the venture as an extra means of generating revenue, as premium tickets are available to fans so they can mix with their heroes in the Camarote dos Ídolos.

Image: Fernando Alves on Unsplash