Exterity rebrands as VITEC

Exterity, a provider of integrated IPTV, digital signage and user engagement technologies, has officially rebranded under the VITEC banner.

The news comes after Exterity was acquired by VITEC, a provider of IPTV, video streaming and digital signage solutions, back in April 2021.

The takeover aimed to signal VITEC’s intention to accelerate growth and strengthen its leadership position, with natural technology and customer synergies between the two companies that will enable VITEC to extend its reach into new geographies, market verticals and partners.

VITEC today (Wednesday) said its strengthened organisation will continue to deliver a wide range of best-in-class solutions across its markets, leveraging the expertise of the combined teams to best serve customers and partners around the globe. The move has been further signified by new branding, incorporating the distinctive Exterity orange into the VITEC logo.

“Since the acquisition, a lot of work has been going on behind the scenes – integrating business processes, gaining deeper understanding of the combined product range, and bringing our teams together,” said Colin Farquhar, senior vice-president of sales at VITEC and former Exterity CEO.

“We have been focussed on coming together as ‘one VITEC’, exploring product integrations and shared technologies to best serve our customers. We couldn’t be prouder to be part of the VITEC team, and we look forward to an exciting future.”

The combined company now has 375 employees across 16 countries, and VITEC said work is ongoing towards maintaining and expanding upon the investment in Exterity staff and locations. VITEC has acquired the previously leased Exterity HQ building in Dalgety Bay, Fife, Scotland, with a view to further expanding operations in 2022.

Furthermore, the team based in Dubai is moving to newly purchased premises in the Indigo Icon Tower in the DMCC Free Zone, at the centre of Jumeirah Lake Towers district. VITEC will also be looking to expand the team in the Middle East region, which it sees as a key growth market.

VITEC is set to launch its first jointly developed product – a next generation transcoder – which aims to bring the best of Exterity and VITEC transcoder technology into the VITEC Prism transcoder product. Prism is a high-performance IP transcoder that enables IP video content to be easily converted into the right format to suit a wide range of devices and applications.

“When we acquired Exterity, our intention was to accelerate growth and strengthen our leadership position as IPTV, video streaming and digital signage provider for corporate, government, military, venues, hospitality, and broadcast customers,” said Philippe Wetzel, CEO of VITEC.

“We knew the many natural technology and customer synergies between the two companies would enable us to extend our reach into new geographies, market verticals and partners. We have enjoyed the collaborative process of finding out more and learning from each other over recent months. It is clear that the strategic acquisition will be hugely beneficial, and I’m delighted that we are now all one VITEC, working together to achieve our goals.”

Farquhar in September told TheStadiumBusiness.com how Exterity and VITEC can help the stadium and arena sector in their reopening efforts, and discussed what opportunities are open to the companies further down the road to recovery.