NFL American football franchise the New England Patriots has commenced work on the latest phase of renovations for Gillette Stadium, with Globalization Partners strengthening its relationship with the team to sponsor one of the key elements of the improvements.
Business administration company Globalization, which already serves as the official international employment platform of the Patriots, has agreed a multi-year naming rights partnership in conjunction with Gillette Stadium’s north end addition, debuting the Globalization Partners Atrium.
The announcement was made as part of a groundbreaking ceremony at Gillette Stadium that commenced the next phase of the most dramatic venue improvements since its opening in 2002.
The Globalization Partners Atrium will feature 50,000 square feet of year-round hospitality and function spaces. The lighthouse that served as Gillette Stadium’s signature icon in the north end of the stadium is being replaced with a bigger and better version that will now stand 218-feet high and provide an entrance with four elevators to access the Atrium.
The Atrium will also feature expansive indoor space with a 58-foot-high sloped glass wall facing the north plaza, a high-definition media wall and a two-tier outdoor balcony with unobstructed views to the field.
Similar to the Optum Field Lounge, membership opportunities to the Globalization Partners Atrium will be offered exclusively to existing Patriots season ticket members. On non-event days, the Atrium will be available to host corporate functions and social events for more than 1,000 guests.
“We are thrilled to establish a long-term naming rights partnership with a Boston-based company that is committed to innovation and modernisation,” said New England Patriots vice-president of corporate partnerships, Murray Kohl.
“We are eager to work with Globalization Partners to provide another platform to reach global audiences. In addition to the branding throughout the Atrium, they will also have prominent signage on the entrance into our new lighthouse, which will provide year-round access and an enhanced view into Gillette Stadium.”
Just above the Globalization Partners Atrium, Gillette Stadium’s north end expansion project will feature the largest outdoor stadium high-definition video board in the country, measuring 22,000 square feet.
When completed ahead of the 2023 NFL season, the site will include an entirely reimagined Enel Plaza leading into the stadium, a 21-story lighthouse with a 360-degree observation deck at the top, connectivity on all levels of the stadium, and enhanced fan amenities.
Gillette Stadium has been home to the Patriots since opening in 2002. The latest renovation project was unveiled in December, with real estate and construction company Suffolk selected as the construction partner in January.
Image: New England Patriots