A new hotel has opened adjacent to Mattioli Woods Welford Road, the home of English Premiership rugby union champion Leicester Tigers.

Hotel Brooklyn is part of UK independent hotel group Bespoke Hotels, which entered into a formal commercial agreement with the Tigers last month as the club’s official hotel partner.

Sharing the plaza at Mattioli Woods Welford Road, and connected to the stadium via a footbridge, the hotel has been under construction since March 2020, with original planning beginning back in 2017. 

The 191-room hotel is inspired by the New York Borough through its industrial aesthetic, atrium and exposed brickwork. The property has already been identified as ‘the flatiron’ thanks to its positioning facing Leicester city centre.

The project was constructed during COVID-19 lockdown with an ambition to deliver outstanding guest experiences for all, including its most obvious audience matchday guests whether they are in Leicester for rugby, cricket or football.

The 191 luxury bedrooms include a number of skyline suites, rooms with hot-tub terraces, executive suites with free-standing baths and dog-friendly rooms, as well as spaces for “sophisticated and fun” corporate hospitality.

The Brooklyn experience starts from arrival as guests will enter the hotel via the lower ground ‘Subway’ entrance before making their way to the ground level and into the atrium where they will find themselves transported to a street in Brooklyn.

With “cheek by jowl” accommodation cascading above, the interior is complemented by the natural light streaming in from the five storey glass windows that line the atrium, overlooking the stadium.

Leicester Mayor Sir Peter Solsby formally agreed to the freehold sale of the land in the summer of 2016 and the club had originally hoped to complete the hotel in time for the start of the 2019-20 season.

Image: Hotel Brooklyn