The Memphis Grizzlies has become the latest NBA basketball franchise to announce the launch of a sportsbook lounge at its home arena through a multi-year partnership with Caesars Entertainment.

Under the deal, Caesars Sportsbook becomes the official sports betting partner of the Grizzlies. The partnership includes unique game day promotions, with a Caesars Sportsbook Lounge to open on the main plaza for all events at FedExForum in time for the 2022-23 NBA season.

Caesars Sportsbook will also enjoy TV visible, fixed in-game signage throughout FedExForum, and presenting entitlement of the Grizzlies’ pre-game and post-game radio broadcasts in addition to various digital and social media assets.

Memphis Grizzlies president, Jason Wexler, said: “The alignment of Caesars Sportsbook with Grind City Media digital shows, content, and features will enhance our continued development and execution of best-in-class content for all sports fans to enjoy.

“We also look forward to the opportunity to welcome our fans to FedExForum to visit the newly rebranded Caesars Sportsbook Lounge to watch their favourite sports programming or for hosting a private event.”

Chris Holdren, co-president of Caesars Digital, added: “Tennessee is an important state for us, filled with passionate sports fans. We embrace the chance to strengthen our connection in the Memphis area through the legacy of our nearby resort, Horseshoe Tunica. This collaboration allows us to engage more sports fans while bringing them experiences they can’t get anywhere else.”

In the NBA, Caesars last month announced plans to expand its sportsbook at Capital One Arena, home of the Washington Wizards and the NHL’s Washington Capitals.

The William Hill sportsbook opened in May last year, becoming the first sports betting venue to open within a US professional sports facility. William Hill is part of Caesars Entertainment and holds a partnership with Monumental Sports & Entertainment, which owns the arena.

In February, Caesars entered into a multi-year partnership with the Cleveland Cavaliers, with the deal to include the opening of a retail sportsbook at Rocket Mortgage FieldHouse, while online gaming company FanDuel announced plans to open a branded sportsbook lounge at United Center, home of the Chicago Bulls and NHL’s Chicago Blackhawks.

Image: Nicolas Henderson/CC BY 2.0/Edited for size