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Fan Experience

Barcelona launches immersive tour experience

Featured image credit: FC Barcelona

Spanish LaLiga football club Barcelona has launched a Barça Immersive Tour experience as it inaugurated its temporary museum next to the Palau Blaugrana arena.

The experience opened to the public yesterday (Wednesday) and will be used until the new museum opens at the revamped Spotify Camp Nou during the 2024-25 season. The museum has been created by repurposing the Palacio de Hielo ice arena.

According to Barcelona, the tour is the largest immersive room in a sports museum in Europe. The inauguration of the museum began with a tour led by club president Joan Laporta.

The aim of the museum is to replicate what the club created with its old museum in 2010, when the Camp Nou underwent its most recent refurbishment. Barcelona has worked with the Mediapro Exhibitions arm of the Mediapro agency to create the temporary museum.

It was announced in January that Barcelona would be repurposing the Palacio de Hielo ice arena as temporary home for its club museum. The facility will be used as a pilot project for the technology the club plans to implement for the new museum in the revamped Camp Nou.

Barcelona will trial the use of virtual reality, holograms and other immersive experiences in the museum.

The temporary space will take up around 2,400 square metres of the facility, which opened in 1971. The old museum was a key source of revenue for Barcelona, attracting 1.8 million visitors per year before COVID-19 struck, making it the most visited museum in Catalonia.

A basic ticket for the immersive tour will cost €28 (£24/$30), while a tour incorporating the Palau Blaugrana will cost €89. The latter will include access to the basketball court and a viewpoint of the ongoing construction work at the Camp Nou.

Barcelona will spend the 2023-24 season at the Estadi Olímpic Lluís Companys while the Camp Nou is renovated. Last month, work officially started on the transformation of the Camp Nou.