Fan Experience

Nottingham Forest boosts fan experience with new stadium museum

The club’s new museum is now open

Featured image credit: Nottingham Forest

Premier League club Nottingham Forest has opened its new museum at the City Ground as it progresses its fan experience masterplan.

A new stadium tours experience, culminating in a visit to the museum, rounds off the second phase of the club’s plans to transform the fan experience for its supporters and engage further with the local community.

The museum space, situated in the City Ground’s Trent End, houses some of the most treasured silverware and memorabilia charting Forest’s 158-year history.

Museum highlights include a collection of Brian Clough’s iconic belongings including his famous green jumper and Forest legends’ match worn shirts. An immersive video brings Forest’s history to life, including moments from their two European Cup triumphs in 1979 and 1980.

The stadium tours programme will also feature exclusive Legends Tours, guided by some of the club’s most celebrated players, including two-time European Cup winner, John McGovern.

The club said: “Guided stadium tours, complementing the museum experience, will take fans behind the scenes of The City Ground. From the dressing rooms, players’ tunnel and dugouts to the owner’s boardroom and manager’s press conference room, visitors will gain a unique perspective of the famous stadium that has witnessed decades of football history, providing an immersive experience for supporters of all ages.”

The museum space will also be used as a venue for a range of community and charity activity, operating as a bookable, flexible-use space for the city and county’s numerous community groups and charities to host meetings and events.

A new retail store, stocking best-selling items and a range of retro memorabilia to compliment the museum displays, will be open on match days at the entrance to the museum.

Talks over club’s future at the City Ground

Last month it was reported that Nottinghamshire County Council will discuss a potential alternative site for a stadium for Forest amid a dispute between the Premier League football club and Nottingham City Council over its future at the City Ground.

Forest warned that it could look to relocate from the City Ground amid the dispute which concerns the lease deal for the stadium. Forest has long-held plans to redevelop what has been its home since 1898, but has been frustrated in recent years by bureaucratic red tape. The club is currently operating under a 50-year contract struck in 2011 for the prime real estate on the banks of the River Trent.

The club’s long-term vision involves increasing the stadium’s capacity to 40,000 from its current level of 29,550.