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Food & Beverage

Levy expands into sports merchandising

Featured image credit: Levy

Catering company Levy UK + Ireland has announced the launch of a new merchandising division as part of plans to diversify its portfolio and deliver a more immersive experience for fans.

Levy Merchandising will design and manufacture a wide range of sportswear, from technical products to non-technical fanwear. The company will also produce a range of souvenirs and accessories, with all products to be ethically sourced with factories that have undergone stringent audit processes.

Levy said the launch of the new division ties in with the company’s wider vision to create memorable experiences and engage with fans on a broader scale.

Vinny Clark has been appointed to head up Levy Merchandising. Clark previously worked at sports apparel giant Fanatics and more recently served as general manager for commercial operations at Premier League club Wolverhampton Wanderers.

“Levy UK + Ireland has built a reputation for excellence, quality, and innovation, so I’m thrilled to be part of this exciting new chapter,” said Clark. “The Levy Merchandising arm will build on the legendary experiences Levy has provided over decades in the food, drink, and hospitality arenas. 

“Our aim is simple – to make the lives of our partners easier, to bring the best product to market for fans to enjoy, to offer better and fairer commercial frameworks to rights holders and all whilst protecting the interests of partner fans, our people, and our planet. Taking Levy best practice and utilising tech, innovation, and data insights from within the Group, we are ready to change the game.”

Jon Davies, managing director at Levy, added: “The expansion into merchandising represents a natural progression for Levy UK + Ireland. We are trusted in the sporting world and will take learnings from our successful F&B portfolio to enhance the service within the merchandise sector. 

“Transferring our key values around People, Planet and Product, Levy Merchandising offers a unique proposition that puts our partners and fans first. As with everything we do, we are committed to incorporating sustainable practices, aligning with our broader environmental responsibility goals.”